The new UNC coach is dating 24-year-old former cheerleader Jordon Hudson, who is understood to be his de facto agent and handles all of his affairs off the field, including promoting his new book.

So far, it hasn’t been working out that well, more so where the book is concerned. 

According to ProFootballTalk, Belichick is speaking to former Chicago Bears VP of communications Brandon Faber about a potential role within his camp. 

Bill Belichick Could Replace Jordon Hudson

The outlet is reporting that Faber would be tasked with working directly for Belichick and assisting with “non-UNC matters” – his book, for example.

Such a move would translate to Hudson taking a backseat, but it appears he’s ready to face whatever storm it might bring on following what has been a disaster so far.

“The decision to revert to that goofy, truculent press-conference presence did him no favors during his recent CBS interview,” PFT notes.

Belichick has released a statement accusing CBS of failing to honor an agreement after the awkward moment involving Hudson, but that has made things even worse.

Having an experienced PR head in his corner would do him a world of good.