Kourtney Kardashian Barker has sparked a wave of conversation around “autosexuality” after fans noticed her lifestyle brand, Poosh, exploring the topic on its site. The concept, which centers on being turned on by one’s own self-image and eroticism, was discussed in a 2020 Poosh article that intrigued fans who are now speculating if Kourtney might be signaling something about her own experience.

The article begins by asking, “Are you autosexual?” and quickly answers, “Most likely, yes. In fact, most of us are, at least to some extent.” But what does it truly mean to be autosexual?

To clarify, Poosh featured insight from Casey Tanner, founder of QueerSexTherapy, who defined autosexuality as “a trait where one becomes aroused by engaging with their own erotic self.” Tanner explained that people can feel more sexually alive and confident when they view themselves as attractive. According to Tanner, autosexuality doesn’t always manifest the same way for everyone, but it often involves self-appreciation that can enhance self-esteem and even relationships.

One form of autosexuality, Tanner says, can be as simple as finding yourself attractive in the mirror or dressing up for your own satisfaction, not just for others. For some, this might also include visualizing or even smelling oneself in a way that creates desire. Tanner points out that even regular self-c are routines, like choosing to wear lingerie to feel good for oneself or dancing in the mirror, can reflect aspects of autosexuality. Many people may not realize that such acts, especially when done independently of a partner, fall under this umbrella—and Tanner assures that it’s entirely natural and can enrich one’s sex life, rather than diminish it.