Craig Melvin has faced an unimaginable loss with the death of his brother, but instead of letting grief define him, the Today show anchor has turned his pain into a powerful force for good. In an emotional reveal, Melvin shared how he honors his brother’s memory by dedicating himself to helping others, raising awareness, and using his platform to inspire change. His incredible commitment to turning heartbreak into hope serves as a poignant reminder of the strength found in resilience and love.

Curious about how Melvin is making an impact? Don’t miss the full story—check it out below! 

“When terrible things happen to us and terrible things happen to all of us, we can do one of two things essentially. We can curl up into the fetal position and sob, or we can take that pain and turn it into something.”

Each weekday morning, Craig Melvin arrives into our homes via our televisions to give us the news we need to know with clarity and kindness in equal measure. As a part of the dynamic team of anchors that make up the TODAY show, the South Carolina native has become one of the most trusted voices in the country and he has developed a sizable platform. He is now utilizing his voice to bring awareness to a cause to which he is deeply, personally connected.

In 2016, Melvin’s older brother, Lawrence Meadows was diagnosed with stage 4 colon cancer when he was just 39 years old. His courageous fight was documented on TODAY because both brothers felt that by sharing Lawrence’s story they could help educate others about the disease, about the importance of screenings, and to bring awareness to the realities both patients and their caregivers face.