Alix Earle, one of TikTok’s most prominent beauty influencers, has given fans a behind-the-scenes look at how she spends a typical day balancing content creation, brand deals, and self-care.

The 23-year-old University of Miami graduate rose to fame for her relatable beauty tutorials, GRWM (Get Ready With Me) videos, and candid talk about acne and confidence.

Alix starts her morning around 8:00 AM with lemon water and a quick scroll through her DMs and comments.

After a light breakfast—usually avocado toast or a smoothie—she hits a Barry’s Bootcamp class or does a short Pilates session at home.

She then preps for her first recording of the day, setting up her signature white-light vanity and choosing an outfit for her next GRWM.

Mid-morning is dedicated to content shooting: makeup tutorials, product hauls, and brand partnerships, which she films using natural light.

She takes short breaks between filming to answer emails, coordinate with her management team, and hydrate with iced matcha.

Lunch is typically ordered in—usually a chopped salad or poke bowl.

In the afternoon, she edits and schedules content for TikTok and Instagram, and often records voiceovers for sponsored reels.

Around 4:00 PM, she may head to a meeting with a beauty brand or attend a PR event in Los Angeles or New York.

Alix always makes time for a sunset walk, sharing the view with fans on her Instagram Stories.

Dinner is usually a casual outing with friends or date night with boyfriend Braxton Berrios, often ending up at trendy spots like Carbone or Catch LA.

She winds down with a skincare routine, face masks, and journaling.

By 10:30 PM, she’s in bed scrolling through TikTok for inspiration and fan feedback.

Alix credits her discipline, organization, and love for her audience as key to managing her busy lifestyle.

She also sets aside Sundays for digital detoxing and planning the week ahead.

Despite her fame, she remains grounded, often reminding fans that “behind the glam, I’m still just Alix.”