Former President Donald Trump drew fresh media attention following a heated moment during a White House press briefing on May 28. The exchange occurred when CNBC reporter Megan Casella referenced a satirical nickname that has gained some attention on Wall Street: “T.A.C.O.,” an acronym for “Trump Always Chickens Out.” The phrase was originally coined by Financial Times columnist Robert Armstrong, reflecting a view among some investors that the former president often makes bold tariff threats before pulling back.

During the briefing, Casella asked, “They’re saying ‘Trump Always Chickens Out’ on the tariff threats and that’s why markets are higher this week. What’s your response to that?”

Trump initially appeared to mishear the term, interpreting it as “kick out.” After Casella clarified, his tone changed. “I’ve never heard that,” Trump responded firmly. “That’s a nasty question. It’s called negotiation. You set a number—I set it high, I adjust. That’s strategy.” He emphasized his administration’s economic record, stating, “Six months ago, this country was stone-cold dead.”

The exchange quickly spread on social media, with “T.A.C.O.” becoming a trending topic by the end of the day. While critics pointed to the reaction as an example of Trump’s sensitivity to criticism, supporters argued the question was designed to provoke.

This press briefing followed another contentious moment from the previous week, when Trump was asked by a reporter from nonprofit news outlet NOTUS about recent criticism from Republican Congressman Andy Harris. Trump dismissed the question abruptly, saying, “Who? I don’t even know what that is.”

These recent interactions have renewed focus on Trump’s tone with the press as speculation continues about a potential second term. His off-the-cuff responses and strong reactions continue to dominate headlines and spark debate across the political spectrum.